Art Metal FurnitureAMF Company re-engineered the most popular arm-chair in Ukraine Art Metal Furniture

AMF Company re-engineered the most popular arm-chair in Ukraine 2009 » JULY

23 JULY 2009

AMF Company, the leader in the market of office furniture, re-engineered the most popular arm-chair in Ukraine, model Prestige Lux. For improvement of its product portfolio, AMF Company developed, on the basis of operator’s arm-chair Prestige Lux, new modified arm-chair under the name Prestige Lux New. Since Prestige arm-chair in its various modifications is the most demanded operator’s arm-chair in the market of Ukraine and abroad, AMF Company during half a year performed its structural and design re-engineering. Result of those works is the model Prestige Lux New, which completed the company’s product range with new promising product. Prestige Lux New arm-chair has new, more stylish and advanced armrests, ergonomic and pleasant to touch; upholstery of the chair has ample forms which at the same time are accurate and elegant.

“Roller arm-chair Prestige Lux is one of the most popular positions in the segment of office furniture of our company. Following the recent trends of furniture making, which is continuously filled with new developments, we made some changes in traditional version of the arm-chair, and now offer renewed furniture to customers. But the customer care shall have no impact on the price: according to our policy of price reduction to maintain purchasing ability, we produce new model of Prestige Lux New at price not exceeding that of its predecessor — Prestige Lux arm-chair”, — as commented by sales top-manager of AMF Company Vyacheslav Nedilka.

In particular, new model of arm-chair features modern armrests AMF-7, new cover of the mechanism for back adjustment, functional reworking of the back case; besides, there is binding of fabric and foam plastic, which increases resistance to wear and prerserves shape of upholstery during the period of product use.

Up to now, the company produced pilot batch of Prestige Lux New arm-chairs in quantity of 630 pc. for analysis of customer responses about the product. In spite of several advantages as compared with similar versions of Prestige Lux New, its price became 3% lower. АМF Company is planning to promote new version of this product both in local market and in export directions.