Art Metal FurnitureImplementation of marketing management of AMF Company Group is assigned to Action Data Group Art Metal Furniture

Implementation of marketing management of AMF Company Group is assigned to Action Data Group 2009 » JULY

14 JULY 2009

AMF Company, the largest producer and supplier of the office furniture, signed the contract with Action Data Group, the leading marketing company. According to the contract, Action Data Group shall undertake integrated promotion of the company in the market, and solving of internal and external tasks in marketing domain. For example, at the first stage Action Data Group shall conduct internal audit of communication flows of the company, organization of internal and external data collection, formation of customer-oriented principles of production and selling of goods, as well as improvement of market feedback.

“Action Data Group for AMF Company is a reliable and professional partner in market promotion. Now AMF is fortifying its leader positions in the market of office furniture, and assimilating new segment of domestic furniture. Therefore, cooperation with leading marketing company is a strategic turn for us”, — Alexander Belyaev, President of AMF Company said.

Managers of furniture company are sure that fulfillment of marketing tasks on the base of outsourcing is very efficient way. Additional factor having effect on conclusion of the contract is that Action Data Group Company have resources not only in Ukraine, but in Russia, Kazakhstan, Uzbekistan and Baltic region. AMF Company earlier declared its entry in domestic furniture segment, development of distribution network, new production facilities start-up, and expanding of the range of products, including that due to purchasing of PROMART Company.

“Action Data Group has practical experience in carrying out of research works and rendering consulting services in furniture branch. According to information of our experts, this year the first for recent years significant recession occurred, when sales for the first quarter decreased almost twice. And our marketing approach inside the company should ensure solid base for AMF success in the market, for positive effect on situation in the branch as a whole“, — Sergey Daskalu, President of Action Data Group comments.

Action Data Group LLC is the company providing marketing services, project feasibility studies, corporate investigations, operating management of human resources, and carrying out basic market research, competitive analysis, deep investigations, HR-consulting, retail audit, business consulting. Action Data Group is a member of American Chamber of Commerce and American Marketing Association (AMA).

Press Service of AMF Company:
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